We started off by launching an epic trailer at The Game Awards to introduce the new PC turn-based strategy game from the Gears Franchise. And of course, we had a killer launch trailer ahead of its global release. To hype up the upcoming release, we created a series of cinematic gifs on social. We built 2 custom Monster PC rigs unlike anything the world has ever seen. We created an eye catching launch cinemagraph for social with 3D illustrator, BillElis. Worked with renowned UK artist, Luke Preece to create custom illustrations and tee shirt designs for our Gone Gold announcement and Gears merchandise.