In partnership with Funko Animation Studios, we created a series of digital shorts in preparation for the launch of Gears POP! Characters were given their own reveal videos to promote the new adorable and badass faces from the Gears Franchise. At E3, to support our Kitten Around with RAAM trailer , Funko created a limited edition Cat Frag. In partnership with the Xbox social team, we created bespoke content featuring the “Pop!” characters from in-game. We then filled the app-store with action packed in-game screenshots. And made sure to keep the party going with Gears POP!, all year long!